Hartwick College Names Bryan Gross as New Vice President for Enrollment Management

Hartwick President Darren Reisberg has named Bryan Gross as the College’s new vice president for enrollment management, effective June 21.  

In his new position, Gross will lead innovative strategies to enhance the quality and diversity of the College’s enrollment management and financial aid optimization plans. One of his primary responsibilities will be to develop partnerships locally, nationally and internationally that strengthen the College’s position in the market and lead to positive college-going rates and enrollment outcomes.

“Throughout his career, Bryan has demonstrated that he has the knowledge, skills, creativity and attitude to drive enrollment success,” said President Darren Reisberg. “His experience will serve Hartwick extremely well as we navigate the opportunities and challenges of the increasingly complex enrollment landscape.”

Gross most recently served as vice president of revenue planning and institutional positioning at 3 Enrollment Marketing, Inc., an enrollment and retention solutions and services provider. 

Prior to his role at 3E, Gross served as vice president for enrollment management and marketing, and as interim vice president of student affairs at Western New England University in Springfield, MA. Before that, he was the associate vice president of enrollment management at St. John’s University in Queens, NY. and associate vice president of admissions, dean of admissions, and director of international admissions at the University of Bridgeport, Bridgeport, CT. 

“Beyond the breathtaking beauty of the campus, what attracted me to Hartwick was the bold leadership of President Reisberg,” said Gross. “He and his leadership team understand what is needed to succeed in today’s competitive enrollment landscape, and I have no doubt that by working together, we will do just that. I am especially inspired by the HartLand Promise, which will allow even more deserving students to afford a Hartwick education.”

A national and international thought leader, Gross is a regular presenter, contributor and researcher to articles and workshops on enrollment management, leadership and collaboration, student belonging, international student mobility, and financial aid. He has been a co-principal investigator for National Science Foundation grants and has served as an executive board member and treasurer of the American International Recruitment Council. 

Gross earned a doctorate in organizational change and leadership from the Rossier School of Education at the University of Southern California. His dissertation examined how collaboration among senior higher education leaders can facilitate positive revenue generation at regional and private institutions. Gross also holds a master’s degree from Springfield College and a bachelor’s degree from The Pennsylvania State University.