ROOTED At SEEC

SCHOHARIE – Schoharie Economic Enterprise Corporation (SEEC) is excited to announce the launch of ROOTED, a series designed to highlight the tapestry of organizations, businesses and entrepreneurs that represents the fabric of Schoharie County's economy. The inaugural feature on Wayward Lane Brewing, the New York State Brewery of the Year 2023, was published January 29th followed by the release Monday, February 26th highlighting the work of the Schoharie River Center. ROOTED aims to engage, inspire, and weave the fabric of community through the power of storytelling.

Fermenting Wild Dreams in the Valley, SEEC's first feature, dove deep into the journey of the passionate individuals behind Wayward Lane Brewing, exploring the dreams and dedication behind their acclaimed success. As ROOTED sets out to illuminate the diverse array of local organizations, each story in the series will blend personal backgrounds, captivating anecdotes, and practical insights, offering readers a unique glimpse into the entrepreneurial spirit that thrives in Schoharie County. The second feature was inspired by a SEEC ENLIGHTEN Award winner and an afternoon exchange between John McKeeby and an at-risk, impressively knowledgeable, youth enjoying an afternoon Schoharie Creek swimming hole. Soon after, an after-school program was born and now engages more than 80 students in Middleburgh every day. Immersive Experiences in Middleburgh, The Genesis of the Schoharie River Center is now available online at SEEC’s website www.seecny.org.

ROOTED offers an opportunity for residents and business enthusiasts alike to engage with the narratives that shape these community gems, gain insights into the entrepreneurial journey, and discover the resources available that may support their own business aspirations. An explicit “Resource Bin” concludes each feature highlighting the human, physical, intellectual, industry, financial and digital resources tapped for success. The ROOTED series is available on SEEC's website, with a new story released on the last Monday of every month.

“We have so many wonderful stories to tell about Schoharie County,” remarked Erynne Ansel McCabe, SEEC Advisor. “Our hope is to grow this series into a quarterly publication and, perhaps, a colorful coffee table book one day!”.

For more information about the ROOTED series and to explore the stories of Schoharie County's business community, please visit our website at www.seecny.org.