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March 14, 2021 · 2 min read

Indy TV Station Grows by 33 Full DMA Big 4 Get big Jump Up vs OTT

2 min read
In  NY's Capital city, Albany  the BIG 4 facilities are up over a year ago. The Media Audit was just completed & interviews conducted in Nov Dec & part of January with , 1,200 base sample.
a confirmation that while people do a lot of OTT movies & such they still turn to news teams to be up on Covid & life in general & snow reporting for the northeast .
See cume's report  that are 2 days old.
WYBN TV 14 a classic 8 channel indy managed to beat the ION & MY TV  stations combined number. WYBN was up 33 % from last years report.
As books come out across the US I wonder what the trends will be.
Want info from Media Audit , e mail the President Phil Beswick. @    pbeswick@themediaaudit.com
RANKER REPORT  - The Media Audit
ALBANY-SCHENECTADY-TROY, NYCUME RATINGS 
RELEASE WINTER 2021 
TARGETADULTS AGE 18+ 
BASEADULTS AGE 18+ 
BASE POPULATION1,110,901% IN TARGET100.00%TARGET PERSONS
  Rank  Media Cume Persons Cume Ratings
1C13 WNYT NBC TOTAL490,69744.2
2C 6 WRGB CBS TOTAL468,40142.2
3C10 WTEN ABC TOTAL461,50041.5
4C23 WXXA FOX TOTAL251,26322.6
    8C45 WCWN CW TOTAL151,01013.6
9C17 WMHT PBS TOTAL109,2959.8
10WYBN-TV NET TOTAL63,9845.8   up 33 % from last report
11C51 WNYA MY TOTAL32,9703
12C55 WYPX ION TOTAL26,3662.4
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