WALTON — Explore New Avenues of Marketing: Learn to Find Your Target Audience and Price Your Work with Roxbury Art Group’s Free Workshop. The Roxbury Arts Group continues their series of professional development classes for creatives with a workshop focused on helping artists identify and sell work to their target audience. The class will be available in person on September 23 from 12pm to 1:30pm at the William B. Ogden Free Library in Walton. This class will be taught by Creative Opportunities Coordinator Ursula Hudak and is informed by Springboard for the Art’s Work of Art professional development series. For more information or to register, visit roxburyartsgroup.org or call 607.326.7908.

Bringing your work to market can be overwhelming and leave any creative artist or musician  with many questions. In this workshop, we will lead you through a process to define your products and services, explore ways to identify an according target audience, and successfully cultivate a market for your work. We will also discuss how artists can budget for marketing, determine their costs of production, calculate wholesale product and overhead, and price their work.

This workshop is made possible with funds from the Delaware County Arts Grants, a regrant program of the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature and administered in Delaware County by the Roxbury Arts Group. 

All programs offered by the Roxbury Arts Group are supported by the New York State Council on the Arts with the support of the Office of the Governor and the NYS Legislature, the A. Lindsay and Olive B. O’Connor Foundation, the Robinson Broadhurst Foundation, The Community Foundation for South Central New York, the Tianaderrah Foundation, Mid Atlantic Arts with support from the National Endowment for the Arts and The Delaware National Bank of Delhi and by the generosity of business sponsors and individuals like you.